Copywriter
- Gibraltar
- Marketing
We’re recruiting a Copywriter into a hybrid working role for an Gaming & Sportsbetting leader with offices in Gibraltar, Israel, Bulgaria and Spain. Our innovative online gaming and sportsbetting client is recognised by the industry as an internationally trusted provider in Gibraltar.
If you’re successful in your application for Copywriter from September 2021 you’ll enjoy the benefits of hybrid working (2 days remote/ work from home per week & 3 days in the Gibraltar office) – all in a beautiful part of the world offering 300 days of sunshine a year!
As the Copywriter you’ll be responsible for creating and delivering creative campaign concepts and copy across sportsbook and casino campaigns. You’ll determine how to use artwork and copy resources to develop creative on-brand campaigns that elevate the brand across all channels including sports. You’ll be both a strategic and conceptual copywriter with clear marketing strengths and a passion for sportsbook and sports copy.
✔ Online & Casino Gaming Leader ✔ International ✔ Hybrid/ Part Remote
Role
✔ Write and lead others in the development of sportsbetting campaign concepts for all channels; print, radio, digital and email. ✔ Define the creative vision for gaming and sportsbetting campaigns. ✔ Collaborate with internal stakeholders to review and understand consumer data and KPIs from sportsbetting and racing campaigns. ✔ Strategise how to get the best results withing the online gaming and betting industry. ✔ Encourage team collaboration, brainstorming and co-creation workshops. ✔ Provide leadership and expertise around voice, design, brand and direct response best practices. ✔ Be a brand guardian, ensuring brand tone of voice is carried across all activities in online gaming and sportsbetting. ✔ Collaborate with internal and external stakeholders to develop gaming and sportsbetting brand guidelines. ✔ Manage external agencies and contractors to ensure quality and efficiency. ✔ Keep us on top of the latest creative online gaming and sportsbetting trends. ✔ Ensure brands are progressive and innovative. ✔ Ensure up to date understanding of appropriate legislation and that all activity is approved by Compliance and Legal team(s). ✔ Maintain knowledge on iGaming and sportsbetting content industry trends. ✔ Available 3 days a week in Gibraltar.
Skills
✔ Proven casino marketing and sportsbook experience. ✔ Fluent English to a Native level. ✔ Experience within online sportsbetting and UK sports, including horse racing. ✔ Highly creative with a flair for generating ideas and crafting engaging gaming, sportsbetting and UK sports copy. ✔ Ability to understand how to communicate successfully on brand. ✔ Have a passion for writing with online gaming and sportsbetting experience and a capacity to understand new ideas quickly and convey those ideas to others. ✔ Proactive and motivated with a keen interest in online gaming and sportsbetting, UK sports and horseracing. ✔ Experience and / or keen interest in sportsbetting and horseracing. ✔ Confident and strong communicator, written and verbal. ✔ Positive and enthusiastic ‘can do –attitude’ ✔ Excellent communication skills and a strong team player.
Innovative | Hybrid Working | Relocation to Gibraltar
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