Business Development Manager

Business Development Manager | Remote (Europe) | Elite Web3 KOL Marketing Agency

About the Company

Our client is a performance-first Web3 KOL marketing agency, trusted by leading blockchain and crypto projects worldwide. They specialise in ROI-driven influencer campaigns, verified through referrals, on-chain data, and measurable conversions.

With over 100 successful campaigns and a 90%+ client retention rate, the agency is recognised for scale, speed, and transparency in a market often dominated by vanity metrics. Their mission is simple: connect Web3 companies with the right influencers to drive real results and meaningful growth.

Business Development Manager’s Mission

RecruitBlock is exclusively managing this search. The Business Development Manager will own the full sales cycle and be responsible for driving new client acquisition and revenue growth through Web3 KOL/influencer marketing campaigns.

A key requirement for this role is prior marketing agency experience within a Web3 environment, with proven success selling KOL/influencer marketing services. This is a high-impact, confidential search with a direct path to Head of Sales for top performers.

Key Responsibilities

·      Drive client acquisition by engaging SDR-generated leads via LinkedIn, Telegram, and email, leveraging your crypto and Web3 network

·      Lead discovery and closing calls, demonstrating expertise in KOL/influencer campaigns and Web3 marketing strategy

·      Craft and present bespoke proposals that convert prospects into long-term clients

·      Negotiate and close deals independently, ensuring seamless operational handover

·      Upsell clients on additional services and retainers, maximising ROI and lifetime value

·      Strategically source new business, expanding the agency’s reach within the Web3 ecosystem

·      Represent the agency at Web3 conferences and elite networking events, reinforcing thought leadership in KOL marketing

·      Build and maintain relationships with crypto projects, founders, VCs, and marketing decision-makers

·      Analyse performance metrics to optimise the sales process and revenue outcomes

Must-Have Experience

·      2+ years of business development or sales experience within a Web3 marketing agency or similar environment

·      Proven success selling KOL/influencer marketing campaigns with measurable ROI

·      Deep understanding of Web3, crypto, and blockchain ecosystems, including market trends and key players

·      Established network of crypto contacts, including projects, founders, VCs, and marketing leads

·      End-to-end client management experience, from crafting proposals to negotiating and closing deals

·      Exceptional written and verbal communication skills, fluent in English (C1–C2), capable of engaging C-level stakeholders

·      Self-starter with strong commercial acumen, able to drive deals independently and deliver results

What You’ll Bring to the Role

·      Executive presence and credibility in front of C-level clients in the Web3 space

·      Entrepreneurial mindset and commercial drive, with proven success in KOL/influencer marketing

·      Strategic thinking and data-driven approach to client acquisition and revenue growth

·      Confidence in building and maintaining high-value relationships across the crypto ecosystem

·      Ability to work independently and deliver measurable growth through influencer campaigns

·      Passion for Web3 innovation and community-driven growth

What’s on Offer

·      Competitive base salary plus monthly commissions

·      Performance-based incentives linked to revenue milestones

·      Clear growth path to Head of Sales for top performers

·      Remote-first, flexible work environment within European time zones

·      Opportunities to attend global Web3 conferences and expand your professional network

Interview Process

·      Confidential introductory call via RecruitBlock

·      Interview with senior leadership

·      Final-stage assessment of commercial and cultural fit

Ready to Apply?

This search is exclusively managed by RecruitBlock. Apply confidentially via Quick Register