Marketing Director
- Blockchain Technology
- Marketing
- Web3
Marketing Director
RecruitBlock is partnering with a Web3 data streaming and infrastructure company that connects organizations to Web3 through a fast, scalable, and intelligent platform. They deliver cutting-edge solutions in staking, node, and data-as-a-service, and are committed to onboarding the next billion users into web3.
We’re hiring a Marketing Director to lead transformative, data-driven strategies that connect with institutional and developer audiences. You’ll drive the design and execution of bold, asymmetric digital campaigns that amplify brand presence across platforms, delivering measurable impact in the blockchain space. This is more than traditional marketing— it’s about mastering digital engagement, leveraging analytics, and deploying innovative tactics to achieve scalable growth. Partnering with Sales and Business Development, you’ll craft strategies that fuel user acquisition and performance-driven results.
🚀 Hiring Company – Web3 Infrastructure Leader
RecruitBlock is partnering with a Web3 data streaming and infrastructure company that connects organizations to Web3 through a fast, scalable, and intelligent platform. With teams across NYC, London, SF, and beyond, they deliver cutting-edge solutions in staking, node infrastructure, and data-as-a-service. Committed to onboarding the next billion users into Web3, they draw on expertise from Web2 and Web3 pioneers like Workday, Accenture, Crypto.com, and Consensys. This company is shaping the future of blockchain technology.
💰 Compensation
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Salary: Competitive, based on experience and qualifications.
Equity: Generous stock options and performance-based incentives.
🌐 Position Details
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Location: Remote (USA, UK, Europe)
Commitment: Full-time
🧩 How will you spend your time at work?
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Digital Strategy Development: Create and execute comprehensive digital marketing strategies to grow and engage audiences on key platforms like Twitter, LinkedIn, and Discord.
Content & Campaign Creation: Develop high-impact, shareable content (graphics, posts, videos) tailored for Web3 audiences, maximizing digital reach and engagement.
Performance Marketing: Lead paid campaigns across social and digital channels to drive conversions and user acquisition.
Optimization & Testing: Implement A/B and multivariate testing to optimize digital marketing performance and engagement metrics.
Data-Driven Insights: Analyze and report on digital KPIs (CTR, conversion rates, impressions, ROI), refining strategies for continuous improvement.
Audience Insights & Trends: Monitor Web3 market trends and audience behavior to craft targeted campaigns and anticipate shifts in the digital landscape.
Leadership & Team Development: Mentor a high-performing marketing team, fostering creativity, experimentation, and operational excellence.
⭐ What you’ll bring to this Marketing Director position:
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Experience: 7+ years in digital marketing, with a focus on multi-channel strategies including social media, paid advertising, email, and SEO.
Data-Driven Expertise: Proven ability to use data and analytics to shape strategies, optimize campaigns, and track KPIs.
Leadership Skills: Experience mentoring teams and collaborating cross-functionally across departments.
Web3 Knowledge: Strong understanding of Web3 audiences and platforms such as Twitter, LinkedIn, and Discord.
Adaptability: Comfortable adapting to fast-paced, dynamic environments with a focus on innovative strategies.
💥 Bonus Experience
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Crisis management and public relations experience, maintaining brand integrity during market volatility.
Involvement in high-profile marketing initiatives within tech or finance sectors.
🎁 Benefits
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Competitive salary with bonus and equity options
Comprehensive health insurance (medical, dental, and vision)
Generous vacation time and paid time off
Fully remote work environment
Biannual company offsite events
Dynamic and collaborative work culture
Opportunity to work with a talented team in a fast-growing industry
Cell phone stipend and hardware included
ℹ️ Fun Facts About This Employer
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Innovative Leadership: The team includes some of the brightest engineers and thought leaders in Web3, pushing the boundaries of blockchain infrastructure.
Strategic Partnerships: The company has forged partnerships with top Web3 projects and organizations, including NEAR Protocol, B2 Network, and many more, driving innovation across the blockchain ecosystem.
Strong Fundraising: Our client has raised nearly $16 million during two funding rounds in 2024.
Groundbreaking Technology: The platform offers fast, scalable, and intelligent solutions in staking, node infrastructure, and data-as-a-service.
Expanding Impact: Focused on onboarding the next billion users into Web3, they are shaping the blockchain infrastructure landscape with highly customizable, innovative products.
Global Presence: With teams across NYC, London, SF, and beyond, our client brings together a diverse and talented group of professionals united by a shared vision of revolutionizing Web3.
🗓 Interview Process
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Initial interview with our Talent Acquisition Specialist (30 min).
Interview with CSO (60 min).
Interview with Exec Team (60 min).
Interview with HR (30 min).
👍🏾 Next Steps
You can apply for this Marketing Director opportunity by submitting your CV to our Crypto Recruitment & Executive Search team.
🤟🏼 Helpful links
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