Marketing Lead

Marketing Lead

Location: United States

Working Model: Remote

The Business

RecruitBlock is partnered with an institutional digital asset infrastructure provider to appoint a Marketing Lead. The business supports banks, exchanges, custodians, wallets and other institutional market participants with staking, yield and blockchain infrastructure solutions. Operating through a distributed team, the business combines technical depth and product innovation.

The Search

The company is seeking an experienced B2B marketing leader to take full ownership of the marketing function and build a measurable, commercially aligned growth engine. The successful candidate will lead strategy and execution across demand generation, product marketing, content, brand, public relations, SEO and AI search visibility. This is a hands-on leadership appointment requiring someone who can connect marketing activity directly to qualified pipeline, customer acquisition and revenue growth. The role will work closely with Sales, Product and senior leadership to sharpen market positioning, improve conversion and ensure marketing investment delivers clear commercial value.

The Appointment

The Marketing Lead will own the end-to-end marketing lifecycle, from strategic planning and budget allocation through execution, measurement and optimisation. You will build a data-led marketing function and lead the company’s organic growth strategy, covering traditional search performance and visibility across AI-enabled search and discovery platforms. Alongside demand generation, you will strengthen institutional positioning and develop B2B public relations and thought-leadership initiatives.

Key Responsibilities

Marketing Strategy and Performance

·  Own the company’s B2B marketing strategy and annual operating plan.

·  Establish clear performance metrics across budget, lead generation, conversion, customer acquisition cost, return on investment and pipeline contribution.

·  Use data to assess campaign performance, allocate resources and improve marketing efficiency.

·  Develop scalable reporting that gives leadership clear visibility over marketing impact.

·  Ensure marketing priorities remain closely aligned with commercial and revenue objectives.

 

Demand Generation and GTM

·  Develop and execute demand-generation programmes that create qualified institutional pipeline.

·  Build GTM strategies for new products, markets and customer segments.

·  Partner with Sales to improve lead quality, conversion and account progression.

·  Support Product with market insight, customer feedback and positioning.

·  Strengthen the connection between campaigns, product launches and commercial outcomes.

SEO and AI Visibility

·  Lead the company’s SEO strategy across priority products, services and institutional buyer groups.

·  Improve the company’s visibility across search engines and AI-enabled research and discovery platforms.

·  Evaluate the quality and commercial value of work delivered by internal teams and external agencies.

·  Build content and technical optimisation programmes that support sustainable organic growth.

·  Monitor performance and adjust strategy based on measurable results.

Brand, Positioning and PR

·  Develop clear and differentiated market positioning across digital asset infrastructure and products.

·  Create compelling narratives that support brand awareness, institutional credibility and thought leadership.

·  Lead B2B public relations and communications activity.

·  Build repeatable growth loops that convert content, media, partnerships and customer proof into market momentum.

·  Ensure messaging remains consistent across campaigns, sales materials, product launches and external communications.

 

Leadership and Team Development

·  Take full ownership of the marketing function, including team structure, budget planning and resource allocation.

·  Manage, mentor and develop marketing team members.

·  Set clear goals, track performance and build a culture of accountability.

·  Identify capability gaps and determine where internal hiring, agency support or specialist contractors are required.

·  Improve processes and operating discipline as the business continues to scale.

 

Candidate Profile

The successful candidate will bring:

·  Demonstrable experience in B2B marketing, ideally within digital assets, FinTech, technology or SaaS.

·  Experience leading or taking significant ownership of a multi-disciplinary marketing function.

·  A strong track record of developing GTM and demand-generation strategies that contribute to qualified pipeline and revenue.

·  Hands-on capability across performance marketing, content, brand, product marketing, public relations and lifecycle marketing.

·  Experience owning marketing activity from planning and execution through measurement and optimisation.

·  Strong commercial judgement and confidence working with data, budgets and performance metrics.

·  Experience partnering closely with Sales, Product and senior leadership.

Additional experience that would be valuable includes:

·  Selling or marketing complex technical products to financial institutions.

·  SEO and AI search visibility strategy.

·  B2B PR and thought leadership.

·  Managing distributed teams.

·  Working with agencies while retaining strong internal quality control.

·  Marketing emerging products where the category, buyer need or commercial model is still developing.

What’s on Offer

·  Full ownership of the marketing function within a growing international digital asset business.

·  The opportunity to shape positioning, demand generation and GTM strategy.

·  A fully remote working model.

·  Competitive compensation

·  Paid annual leave and sick leave, wellbeing and mental-health support.

·  Funding for professional development and education.

·  Opportunities to attend international conferences and industry events.

About RecruitBlock

RecruitBlock provides Recruitment and Executive Search services across digital assets, blockchain, Web3 and selected technology-led financial services markets. We support organisations with appointments across Legal and Compliance, Finance, Growth and Leadership.



Applications and enquiries will be handled in confidence.