Senior Real Time Marketing Manager
- Gibraltar
- Marketing
A strong organisation with a clear brand message which dominates the online casino and sportsbetting space is seeking an experienced Senior Real Time Marketing Manager for a 12 month FTC to join their Gibraltar team. The company’s online gambling and marketing excellence has been recognised by the gaming and sportsbetting industry and is an internationally trusted leader, having received numerous coveted iGaming industry awards.
This innovative online gaming and sportsbetting company operates multiple gaming, casino and sportsbetting brands and has a mission to offer an unsurpassed betting experience to all customers.
Post pandemic you’ll enjoy the benefits of hybrid working (2 days remote/ work from home, 3 days per week in the Gibraltar office) – all in a beautiful part of the world offering 300 days of sunshine a year!
✔ Online Gaming Leader ✔ International ✔ Hybrid Work
Role
✔ You’ll be responsible for shaping and delivering the strategy for real time marketing, conversion optimisation and personalisation within online gaming. ✔ Oversee end-to-end RTM and conversion optimisation process (insight, ideation, collaboration, prioritisation, briefing, execution, post-test ROI analysis and roll out.) ✔ Oversee the RTM strategy for on-site communications. ✔Be a consulted stakeholder for new channel activations. ✔ Shape/develop the existing roadmap further to incorporate key learnings from online gaming marketing data. ✔ Ensure processes are in place for robust delivery of segmentations, audiences and aggregated metrics within the martech stack. ✔ Delivery of data reconciliation processes with other digital analytics systems. ✔ Maintaining and developing a robust QA process for all RTM activity pre and post production. ✔ Drive the RTM steering committee, ensure business goals are aligned, prioritised and ROI/learnings are fed back to business. ✔ Recommend new and innovative ways of optimising future activity for RTM strategy, aiming to increase LTV. ✔ Perform regular competitor analysis reviewing user experience and marketing communications across different territories. ✔ Work closely with the MarComms Team to create enticing marketing online gaming and sportsbetting material. ✔ Focus on customer profitability and implementation of this metric across all bonus related decision making. ✔ Mentor, develop and manage online gaming team members.
Skills
✔ Proven experience leading a Real Time Marketing or Conversion Optimisation team within the online gaming industry. ✔ Expert Real Time Marketing professional with extensive leadership experience in online gaming. ✔ Expert with real time marketing and segmentation tools ✔ Excellent project management and analytical skills. ✔ Collaborative working mentality. ✔ Commercially driven, with an awareness of compliance and regulation. ✔Team management skills, with a strong sense of nurturing and developing people and teams. ✔ Flexible in changing, fast paced online gaming environment. ✔ Able to adapt quickly to project priority updates. ✔ Can inspire collaborative working between multiple teams in multiple locations, Gibraltar, Bulgaria, Spain and Isreal. ✔ Strong organisation skills within an online gaming environment. ✔ Good attention to detail.
Senior Real Time Marketing Manager | Online Gaming | Relocation to Gibraltar
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