CRM Marketing Manager

We are recruiting an ambitious CRM Marketing Manager in Gibraltar with Financial / Online Trading / CFD’s background.

The successful CRM Manager will be responsible for all Mobile and Web internal marketing activities (email marketing/push notification and other engagement tools in the prospect online journey) from idea to execution, monitoring all Internal Marketing key KPIs and increasing engagement rates.

✔ Investment Firm ✔ Multi Asset ✔ Regulated FinTech

Role

✔ Build end to end customer journey for multi jurisdictional financial audience.

✔ Define client conversion, retention and reactivation strategy, driving client engagement and increase lifetime value of customers.

✔ Create promotions on relevant events for customers.

✔ Establish a comprehensive CRM plan that strives towards delivering excellence and results.

✔ Develop and implement client communications and promotions that increase engagement with customers across all communication channels such us email, push notification, SMS etc

✔ Optimising the efficiency and quality of CRM marketing campaigns, including performance analysis, effective segmentation for targeted marketing activities

✔ Ensure the planning and performance of all aspects of customer on-boarding, retention CRM to drive customer actives and engagement.

✔ Development of a retention and yield driving comms and incentive strategy to the relevant customer groups ensuring CRM copy and creative are aligned.

✔ Deliver day to day planning and reporting of CRM, ensuring it meets the business performance by leading weekly/monthly reporting on CRM performance to key stakeholders across the FinTech business.

Skills

✔ University degree in Finance, Business, Marketing, Computer Science or a relevant field.

✔ Expert in a similar CRM Marketing role in a Financial Exchange / Online trading / FinTech company is essential.

✔ Hands on experience in building and executing online CRM marketing campaigns campaigns for Financial Exchange / Online trading / Fintech company.

✔ Good understanding of customer lifecycles within Online / Finance/ Trading or Fintech industry.

✔ Expert knowledge of CRM strategies, tools and channels in an online/ Fintech environment.

✔ A proven track record of campaign and project management in Fintech, Finance or Trading.

✔ Customer focus committed to putting the customer and the centre of their work.

✔ Can-do attitude, enthusiasm, energy and intrinsic motivation to take actions to achieve goals beyond what is required.

✔ Ambitious and eager to learn with a focus on and interest in CRM marketing and customer engagement within Fintech.

✔Able to interpret data and drive business conclusions.

✔ Evidence of working in a complex environment with multiple stakeholder interests and proven experience of strong stakeholder management.

✔Tech-savvy with strong interest for new technologies and a passion for innovation.

Innovative | FinTech | Fast Paced

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