Chief Marketing Officer

Chief Marketing Officer (CMO) – Crypto & iGaming | Remote Role | CET +/-2 Timezone Preferred

RecruitBlock, the leading Web3 recruitment and crypto hiring specialist, is thrilled to be the exclusive talent partner for an innovative B2B & B2C crypto company revolutionising the iGaming industry. This pioneering organisation provides the technical backbone and a team of industry professionals passionate about blockchain technology and its potential to transform gameplay and payments.

We’re hiring a visionary, data-driven Remote Chief Marketing Officer (CMO) to lead and scale multi-channel acquisition and brand strategy, reporting directly to the CEO. If you’re a strategic and creative marketing leader with deep expertise in iGaming, crypto and Web3, this is your chance to drive growth at a company set to redefine the future of blockchain-powered gaming.

We want a marketing powerhouse — someone with an innovative mindset and a track record of building high-performing teams, enhancing brand visibility, and delivering measurable results. You don’t need to have held a CMO title before — what matters is your passion for Web3, your ability to scale brands, and your hunger to shape the next generation of gaming infrastructure. Ready to disrupt the norm and take Web3 marketing to the next level? Read more about this remote CMO role in Europe.

Hiring Company – B2B & B2C Crypto Provider Revolutionising iGaming

Our client offers robust technical infrastructure for crypto and fiat projects in the iGaming sector, operating 3 sportsbook and casino brands, empowering partners with cutting-edge blockchain solutions. With a mission to level up gameplay and redefine industry standards, they combine deep industry expertise with future-forward tech, creating a seamless, secure environment for the next generation of Web3 gaming.

Position Details

· Location: 100% Remote | CET Timezone Preferred

· Job Type: Full-time

· Salary: Competitive, based on experience and qualifications.

· Remote-first culture with opportunities for meaningful meet-ups and relationship building.

· Offices in Malta and Barcelona.

· Private health and dental insurance.

· Mental well-being programme.

· Monthly work-from-home subsidy.

· Competitive benefits package with equity option.

· Work with an exceptional team with decades of iGaming experience.

Key Responsibilities of the CMO

· Developing and executing a data-driven, multi-channel marketing strategy to drive customer acquisition, engagement, and retention.

· Defining and optimising the customer acquisition roadmap, aligning with business objectives and prioritising high-impact initiatives.

· Building, mentoring, and leading a high-performing, globally dispersed marketing team.

· Crafting and implementing a comprehensive brand awareness strategy, ensuring consistent and engaging presence across all channels.

· Scaling marketing efforts across multiple digital channels, including affiliate marketing, PPC, paid & organic social, community engagement (Discord/Telegram), and KOL & influencer collaborations.

· Designing and executing social media growth initiatives, maximising engagement and audience expansion.

· Developing a retention strategy, using performance insights and data-driven adjustments to optimise results.

· Overseeing performance analysis, targeting, and budget allocation across multiple markets.

· Leading community engagement and conversion rate optimisation (CRO) efforts.

· Driving influencer marketing campaigns, co-branding initiatives, and strategic partnerships to enhance brand visibility.

· Sourcing, onboarding, and managing third-party providers and marketing partners.

What You’ll Need to Succeed

· 8+ years in digital marketing, with 5+ years in senior leadership roles, preferably within the iGaming industry. We welcome diverse backgrounds in digital strategy, brand growth, and customer acquisition.

· At least 3 years of hands-on affiliate marketing experience, ideally in crypto and iGaming.

· Strong affiliate network and a proven track record of building successful partnerships.

· Deep expertise in performance marketing, digital acquisition, growth hacking, and data-driven strategy.

· Analytical mindset, with the ability to translate complex data into actionable insights.

· Proven leadership skills and a passion for driving business growth.

· Experience managing and scaling marketing teams.

· Comprehensive knowledge of online advertising campaigns, ad-serving technologies, and tracking infrastructure across social networks and search engines.

· Proficiency in tools like Google Analytics, Tag Manager, Google Ads, SEMrush, and SimilarWeb.

· Exceptional English communication skills, both verbal and written.

· Track record of delivering results for B2C iGaming brands via multi-channel acquisition campaigns.

· Strategic thinking with strong attention to detail and data visualisation skills.

· Ability to work independently and as part of an internationally dispersed remote team.

· Ambitious, results-driven self-starter with a passion for Web3 innovation.

Why Join This Crypto & iGaming Leader?

Work with a Trailblazer: Join a leader in crypto gaming that’s driving innovation in the digital finance and gaming sectors. Your contributions will directly shape the future of decentralized gaming technologies.

Remote Flexibility: Enjoy the freedom to work remotely, balancing personal and professional growth from anywhere in Europe.

Growth and Impact: Be part of an ambitious team where you’ll shape marketing strategies, drive brand awareness, and build a vibrant, engaged community in the crypto gaming world.

Competitive Compensation: Benefit from an attractive salary and token equity, aligning your success with the company’s long-term vision.

Interview Process

· Introductory call with our Web3 Talent Acquisition Specialist (30 min)

· Marketing Strategy Interview (60 min)

· Executive Interview with CEO (60 min)

· Final HR Interview (30 min)

Ready to Apply?

Take your senior marketing career to the next level with RecruitBlock, the Web3 recruitment and crypto hiring experts.

Curious about Web3 jobs and crypto careers? Discover open roles at RecruitBlock. Need help with Web3 hiring? Learn how we can support your growth and follow us on LinkedIn and X.

🗓 Upcoming Web3 & Crypto Events:

 Next Block Expo March 19-20, Warsaw, Poland | DC Blockchain Summit March 26, Washington, DC | Paris Blockchain Week April 8-10, Paris, France | Canada Crypto Week May 11-17, Toronto, Canada | Blockchain Futurist Conference Toronto May 13, Toronto, Canada | ETHWomen May 13, Toronto, Canada | Consensus Toronto May 14-16, Toronto, Canada | Digital Assets Week New York May 20-21, New York, U.S. | Bitcoin 2025 Las Vegas May 27-29, Las Vegas, NV | ICMA Annual General Meeting & Conference 2025 June 4-6, Frankfurt, Germany | Crypto Valley Conference June 5-6, Switzerland | Permissionless IV June 24-26, New York, U.S. | Ethereum Community Conference June 30 – July 3, Cannes, France |Rare Evo 2025 August 6-10, Las Vegas, NV | CBDC Conference September 9-11, Nassau, Bahamas | Korea Blockchain Week 2025 September 22-27, Seoul, Korea| Blockchain Life 2025 October 28-29, Dubai, UAE